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They still are. At her show a few days earlier, I had gone backstage, an environment where chaos and panic is the norm. Not for Team Rocha.

„Vancouver draws a variety of people who appreciate the better things in life, and are willing to pay for them.“And the world is watching.Versace and Chanel are two of the world’s most sought after brands, and both are about to open new outlets in Vancouver.At Vancouver International Airport, a giant luxury outlet mall is under construction, offering designer goods to both local residents and the vast number of visitors who pass through the airport each year.The British firm McArthurGlen chose Vancouver for its first foray into North salvatore ferragamo America ferragamo outlet hawaii it runs 20 luxury outlet malls in European cities including London, Rome and Milan when the combination of affluent citizens, travellers and Asian proximity spelled success.“It’s a great location for us,“ said development director Joan Jove, who won’t discuss tenants for the Spring 2015 opening but the firm’s European outlets include such top of the line retailers as Prada, Armani, Burberry, Gucci, Hugo Boss, Ralph Lauren, and Michael Kors.“It’s very conveniently located for everyone in the area, and also for tourists.“The intention is to have a mix mid market, premium, and luxury brands.“A new market to conquerJove sees three ways that air travellers might pay a visit going to the airport, coming from the airport, or on layover between flights.The Canada Line offers a short transit hop from downtown Vancouver hotels for the city’s many cruise and convention visitors.Jove believes Vancouver is seeing a spike in top name brands as the luxury firms search for new markets to conquer.“I think these brands were focused on expanding in other markets now they’ve turned their attention to Canada,“ said Jove.“It’s great for us with more brands we can create a more exciting shopping experience.“All those new brands have improved Vancouver’s brand, and the world is taking notice.David Ian Gray, a retail strategist with DIG360 Consulting, said it’s kind of a high powered game of keeping up with the Joneses except in this case it’s keeping up with the Fendis and the Armanis.“Vancouver has a lot of tourists and travellers who are high wealth individuals, so it makes sense,“ said Gray. „But a lot of them don’t even run the numbers when the companies see their peers opening up here, they take notice.“They’re saying, ‚If those guys are there, we definitely have to be there, salvatore ferragamo driving too.‘ „While Toronto may have more high wealth individuals, Gray says, it’s so called ‚old money‘ that’s less inclined to splash out.“Here we see the flashier new money,“ said Gray. „They’re saying, ‚Hey, we’ve made it.‘ „Among the most stylishThe New York based fashion magazine Complex just named Vancouver’s Gastown the world’s fourth most stylish neighbourhood, keeping high fashion company with New York’s SoHo, Tokyo’s Harajuku, and the First Arrondissement in Paris.The edgy neighbourhood may once have been Vancouver’s skid row, but now the colourful assortment of local characters is seeing a new influx well heeled consumers headed for upscale shops such as Haven, Roden Gray, and Secret Location and, opening soon, Versace Home.One person who has watched the transformation firsthand is Catherine Guadagnuolo, who’s celebrating her 29th year in Vancouver luxury retail by opening her eighth Vancouver location high end Pomellato jewelry.


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